[EN] Subscriber - Overview

Subscriber management is the central module for managing all contacts in the eworx Marketing Suite. Here, you can create, edit and import subscribers, segment them, and use them for newsletters, SMS or WhatsApp campaigns. Structured subscriber management forms the basis for successful marketing campaigns.

Subscribers can be imported into the Marketing Suite via data import from CSV files or via an automated import. During the import process, fields can be mapped, data can be checked and existing contacts can be updated. This allows even large subscriber lists to be managed quickly and securely

The ‘Manage Duplicates’ function allows duplicate records to be identified and removed. This ensures that subscriber lists remain up to date, well-organised and free of duplicate entries. This improves data quality and prevents duplicate mailings.

Subscriber fields store personalised information such as name, company, language or customer number. This data can be used for personalisation, target groups and automation. Custom fields also allow you to store your own information that is specifically relevant to your business.

Subscriber groups consist of subscribers who share common characteristics or interests. Segmentation enables campaigns to be sent specifically to certain groups of people. This increases the relevance of the content, improves open and click-through rates, and reduces wastage.

Newsletter types manage the subscription and unsubscription process for various newsletters or information services. Susbcribers can choose for themselves which content they wish to receive. This enables companies to comply with data protection requirements whilst improving the user experience.

Personalisation and placeholders allow content to be automatically tailored to each subscriber. For example, a subscriber’s name, company or other stored information can be inserted directly into emails, text messages or WhatsApp messages. This makes messages seem more personal and often yields better results.

A centralised subscriber management system ensures data consistency, reduces administrative workload and simplifies the organisation of all marketing contacts. At the same time, it improves the quality of campaigns and supports targeted communication across various channels.

Subscriber management serves as a shared database for email marketing, SMS campaigns, WhatsApp newsletters, marketing automation and other features of the eworx Marketing Suite. Changes to subscriber data are therefore available across all channels and do not need to be updated multiple times.