[EN] ETCC Tracking

Combine the advantages of GDPR-compliant tracking and the eworx Marketing Suite

With the help of the ETCC tracking integration in the eworx Marketing Suite, a connection to etracker Analytics is possible, among other things. This allows you to combine the advantages of the GDPR-compliant analysis tool and the eworx Marketing Suite with minimal effort. Benefit from optimally prepared statistics that allow you to analyse your measures perfectly. With the eworx Marketing Suite, you have the opportunity to combine the advantages of both tools efficiently to get even more out of the evaluations of your marketing campaigns.

You can analyse your email campaigns directly in the eworx Marketing Suite using the statistics. This gives you a perfect overview of your subscribers’ campaign responses. Based on these evaluations, you know exactly which topics are of interest to your subscribers. For more information on statistics in the eworx Marketing Suite, see the following whitepaper.

In this whitepaper, we show you how to activate ETCC tracking in the eworx Marketing Suite, what ETCC parameters are used for, and provide you with interesting information on link categories.

How do I activate ETCC tracking in the eworx Marketing Suite?

The eworx Marketing Suite offers the ETCC tracking integration for this purpose. You can configure this under “Administration” (top right in the user area) > “System settings” > in the “Integration” tab.

If you activate the integration for your website, for example, all links that lead to your website will automatically be provided with the corresponding ETCC parameters.

What are ETCC parameters used for?

If ETCC tracking has been configured in the eworx Marketing Suite, the ETCC parameters are automatically appended to the selected links.

ETCC parameters are special parameters that can be appended to a URL on your website in order to track the performance of a web page in analysis tools. These parameters can, for example, be interpreted by etracker Analytics and used for further analysis.

The following parameters are generated automatically:

etcc_par=mailworx (partner)
etcc_med=newsletter (medium)
etcc_cmp=eworx%20testaccount (account)
etcc_ctv=Test%20Section (section statistic designation)
etcc_var=flexivorlage%202.0%20beispielkampagne (campaign name)
etcc_plc=31052023