[EN] Marketing Automation - Overview
With marketing automations, you can create automated workflows based on actions, events or specific times – and guide your subscribers through targeted, relevant communications.
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What is marketing automation?
Marketing automation refers to automated workflows that carry out recurring marketing and communication processes independently. They consist of triggers, conditions, waiting periods and actions, and help to automatically reach subscribers with relevant content at the right time.
How does marketing automation work?
Marketing automation is based on workflows. A defined trigger starts the process; conditions are then checked, waiting times are taken into account, and the specified actions are carried out automatically. This allows individual communication processes to be managed without the need for manual intervention.
What are the benefits of marketing automation?
Marketing automation saves time, reduces manual tasks and enables personalised customer communication. It ensures that messages are sent automatically at the right time and that recurring processes run efficiently.
What marketing automation workflows can be created using the eworx Marketing Suite?
The eworx Marketing Suite can be used to create and automate, amongst other things, double opt-in processes, welcome sequences, birthday mailings, lead nurturing campaigns, reactivation sequences, and multi-stage information and follow-up campaigns.
What is a trigger in marketing automation?
A trigger is the event that sets a marketing automation process in motion. This could be, for example, a newsletter subscription, the submission of a form, a specific date or a change to a recipient’s details. As soon as the trigger occurs, the workflow starts automatically.
What actions can be carried out in marketing automation systems?
Within a marketing automation system, various actions can be carried out, such as sending emails, updating contact details, segmenting subscribers, inserting waiting periods or initiating further workflows.
Which businesses are marketing automation solutions suitable for?
Marketing automation is suitable for businesses of all sizes that wish to make their marketing and communication processes more efficient. Both simple automations and complex, multi-stage customer journeys can be implemented flexibly.
How do I set up marketing automations in the eworx Marketing Suite?
Marketing automations are created in the eworx Marketing Suite’s workflow editor. There, triggers, conditions, wait times and actions are combined to form a workflow. The defined processes are then automatically executed for the relevant subscribers.
Updated about 3 hours ago