[EN] Landingpages - Overview

A landingpage is a standalone page that users access via a specific link. It can, for example, provide information, confirm a registration or explain a specific next step.

A landingpage is useful if you want to direct subscribers to specific information or actions. Typical examples include form submission pages, event information, voucher promotions, surveys or confirmation processes.

Yes. In the Landingpage Editor, personalisation elements such as susbcriber fields, text blocks or form fields can be used. This is subject to the required data being available in the eworx Marketing Suite.

Yes. After submitting a form, users can, for example, be redirected to a success page or an error page. There, they can confirm their entry and provide additional information.

Landingpages can be used in a manner that complies with the GDPR. The key factors are what personal data is processed and how forms, consent notices, privacy notices and any tracking functions are configured. It is the responsibility of the relevant data controller to carry out the legal assessment.

Yes. You can link to a landingpage via a text link, an image or a button in an email campaign. This allows you to direct subscribers to further information, forms, promotions or confirmation pages.

Yes. A published landingpage can be accessed via its own URL in a browser and linked to, for example, in newsletters, forms or other digital channels. A separate page on your existing website is not required for this.