Overview of the most important customer-effective updates

July 2025

WhatsApp newsletter

The eworx Marketing Suite now offers you a WhatsApp newsletter function. With this function, you can now reach your subscribers even more easily and directly where they are active every day - on WhatsApp.

Use the possibilities of this popular communication channel as a supplement to your email marketing or event communication!

A WhatsApp newsletter in just a few steps

Step 1: Set up a WhatsApp account
Step 2: Obtain double-opt-in
Step 3: Create template
Step 4: Create WhatsApp newsletter and define subscriber group
Step 5: Send newsletter
Step 6: Analyze statistics

Overview of functions

• Personalizable & targeted: Individual approach with dynamic fields and targeted segmentation of your subscriber groups.
• Seamlessly integrated: Scheduled dispatch or ad-hoc mailings - fully integrated into the eMS as the perfect addition to your newsletter and event communication.
• Multimedia & interactive: Sending images, videos and buttons - ideal for attention-grabbing content.
• Measurable & optimizable: Detailed evaluations of opening, click and delivery rates for data-based campaign management.
• Direct & data protection-compliant: Sending GDPR-compliant messages with valid double opt-in and hosting in Austria.
• Future-proof & tested: Use of tested WhatsApp templates with meta approval.

Get your live demo!

May 2025

Simple content creation with the AI assistant

With the AI assistant of the eworx Marketing Suite, you can now create your content even more easily and quickly

Overview of AI options:

• Automated text generation for content and CTAs
• Style optimizations from factual to personal
• Language simplification for barrier-free communication
• Multilingualism: content translated quickly and easily
• Formulation aids for optimal target group approach

Find out how you can use the AI assistant of the eworx Marketing Suite.

Synchronize dynamic marketing lists periodically

From version 5.3 of the solution, a fixed synchronization time can now be set for dynamic marketing lists from the CRM.

April 2025

Accessibility adjustments

• Styling adjustments in the form for better accessibility
• Standard headlines h1-h3 are available in all templates in the campaign editor

Title attribute for links

When adding a link, it is now possible to enter a “Title attribute for link” in the link settings. If a text is stored here, it can be read aloud by screen readers and is also displayed as a tooltip.

Setting in the e-mail campaigns:

Simplified link popup in forms, landing pages, etc.:

Alternative Text (Alt Text)

A Alt Text is a textual description of an image that contributes to accessibility. It is read aloud by screen readers and helps to make the content or function of the image understandable, especially if the image fails to load.

Example:
Image: A woman holding an umbrella in the rain.
Alt Text: “Woman with red umbrella walking through the rain.”

Adding Alternative Text

When uploading an image, the file name is used as the default alternative text. In the “Image settings," you have the option to enter a custom "Alternative text."

Alternatively, the alt text can also be adjusted subsequently in the “Media Database” under the “Properties” (can be called up by right-clicking) of the image.

Changes to Eventlayouts & Eventticket

Eventlayout portrait format
In the footer of the A4 Eventlayouts, the extended text editor now appears when clicking in the footer text field, allowing extensive editing of content.

Eventticket
For Eventticket, you can now select whether empty lines should be printed or not. This allows you to control whether or not a space should be displayed between the filled fields and the footer text.

Do not print empty lines:

print empty lines:

Februray 2025

Use in event-dependent campaigns

For Event dependent mailings (Basic trigger mails), there is the option to “Manage usage” under “Send”.

If a “Form” or an “Automation” is already in use with the campaign, you can see which usages are linked in the campaign overview under the following icon:

Now there is also the option to add new “Forms” and “Automations” in the “Usages of campaign”:

Agreement Friendly Captcha / hCaptcha

In the “Usage” tab of forms, Agreement must be given by each account for the use of hCaptcha and FriendlyCaptcha. Consent must be given once by a user per account.

Campaign being edited by another user

If a campaign is already being edited by another user, the respective user names are now also displayed.

January 2025

Event calendar

Under Events, you will not only find an overview of your events, but now also a calendar. In this tab you will find a clear view in which the events are sorted by date. The current calendar week is displayed by default and the current day is highlighted in gray. When you click on an event activity in the calendar, a pop-up appears in which additional information is displayed and further actions can be started (editing, copying).

However, it is also possible to change the view using the date picker. The activities are also visible in the calendar control element (date picker). Based on the coloring (grey, blue or green), the status of the event (In preparation, In execution, Completed) can be seen at a glance in the date picker and in the calendar week overview.

December 2024

Information on unsaved changes

If changes in the “Settings” or “Section settings” are not saved when creating an e-mail campaign in the Editor, a message appears indicating that there are unsaved changes. The unsaved changes can then be saved or discarded.

Deletion report

When deleting individual subscribers, you now have the option of generating a deletion report. After clicking on ”Delete” for a subscriber, you will be asked again whether you are sure that you want to delete the subscriber. The option to generate the deletion report also appears in this window.

Usage for email campaigns

The campaign overview of the email campaigns shows whether usage (Form, Automation, Event, Event form, Link) exist for the respective campaign.
You can use the “Usage” filter to filter the campaign overview according to the usage.
By clicking on the symbol, the usages can be edited by clicking on the name.

It is also possible to “Show usage” when editing the campaign in the header area.

November 2024

create a mailto link

In the Link Popup Light (e.g. in landing pages and forms) there is now the option of linking to an e-mail address.

Forms - Yes/No fields

In forms, it is now possible to mark subscribers- and form fields of type Yes/No as mandatory fields.

Activity plan on the dashboard

All current elements are now displayed on the dashboard, located beneath the "Latest Actions" section. The activity plan is divided into three areas: Past, Today, and Next. The "Past" section shows the most recent event or sent campaign, followed by the planned events and campaigns for today. If there is sufficient space, upcoming actions are also displayed.

October 2024

Create copy of forms for other accounts

Our “eMS Enterprise” customers can now create copies of a forms for other accounts. This feature can be found in the familiar 3-dot menu.

Linking images in Landingpages

Images on landingpages can now be linked with just a few clicks.

Adaptations in the landing page editor

The Border radios of sections and images can now be configured individually for each corner.

New text editor

The new text editor is state of the art and also offers new features and improvements:
• Improved usability when creating and editing links
• Easier editing of tables
• Faster access to image properties
• Apply formatting for text sections
• Integration of individual color palettes for individual templates

August 2024

Function “Show all links”

The campaign editor now offers the option of displaying all links in a list. This function can be used to check all links in the campaign.

Improvements in the landing page editor

The linking of buttons in the landing page editor has been simplified. If a button has already been linked, the link can be created, edited or removed and opened in a new window by clicking on the button.

More styling options are now available for the headings.

Viewing the yearly event volume

Under "My personal settings" (top right in the user area) in the "My account settings" tab, you will now also find the "Yearly event volume" in addition to the current "Webspace volume" and the "Yearly email volume", if events are activated for you.

Set value for multiple selection fields

For "multiple selection fields" - regardless of whether it is a "Subscriber" or "Form field" - it is now possible to control in forms whether the entry of the value should be "overwritten" or "additive".