[EN] Statistics & analysis
The analytics features of the eworx Marketing Suite help you measure the success of your campaigns. You will learn how to interpret key performance indicators, use rankings and carry out analyses that comply with data protection requirements.
Use the various analysis features to understand, compare and optimise your newsletter campaigns in a targeted manner. Depending on your data protection settings, reports with different levels of detail are available.
- Analyse open rates and click-through rates
- Measure mailing success and subscriber responses
- Identify trends and optimise campaigns
- Identify top content and top links
- Understand the subscriber group's interests
- Identify successful topics for future campaigns
- Analyses without personal data
- Compliance with data protection requirements (e.g. GDPR)
- Focus on trends and overall performance
Key figures at a glance
Best Practices
- ✓Always compare key figures across several campaigns.
- ✓Bewerten Sie Öffnungs- und Click-through raten im Zusammenspiel.
- ✓Use the ranking analysis to optimise your content.
- ✓Regularly test subject lines, sending times and content.
- ✓Consider data protection requirements and select the appropriate statistics option.
Frequently asked questions
A single metric is usually not enough to provide a reliable assessment. Always consider delivery rates, open rates, click-through rates, unsubscriptions and conversions together.
Email programs and privacy features may automatically load images or prevent them from loading. As a result, opens may be counted even though an email was not actively read, or actual opens may remain undetected.
A click indicates a specific response to a piece of content or a link. For this reason, the click-through rate often provides a more reliable indication of the subscribers’ actual interest.
Where possible, compare campaigns with a similar target group, mailing type and objective. Individual values should always be assessed across several mailings.
The ranking analysis shows which content and links were clicked particularly often. This helps you identify your subscriber group's interests and plan future campaigns more effectively.
Anonymised statistics are suitable when analyses without personal data are required. They focus on aggregate figures and trends rather than on individual subscribers.
Updated about 3 hours ago