[EN] Personalization - Overview

Personalization & Placeholders

Address your audience in a personal and targeted manner. The white paper explains how personalization and placeholders can be used to create customized content.

• How to use personalization correctly in the eworx Marketing Suite
• Personalising email campaigns
• Personalising forms
• Personalization using text components
• Personalise SMS campaigns

Text Components

Create recurring content in a centralized and personalized way. This white paper explains how to create text modules and use them to ensure consistent and personalized communication.

• What is email marketing personalization and why is it important?
• How do I create text components with the eworx Marketing Suite?
• How do I use conditions for text components?
• Is it possible to add further groups of conditions?
• How do I use criteria to attach conditions to text components?
• What do I need to know when I want to use subscriber fields for text components?
• How do I use text components for subscriber group personalization?
• What are multiline text components?
• Where can I use text components for personalization?
• Is there a way to test text components and elements of personalization in advance?