[EN] Changes in the "usage" tab

Where can I use forms?

You can choose between integrating your form in a newsletter campaign or on your website. You can define the appropriate settings in the tab „Usage„.

How can I link a form in a newsletter campaign?

In order to link a form in a newsletter, you have to select the option „Newsletter“ in the tab „Usage„. The only other required setting in the eworx Marketing Suite form editor is the definition of the data matching process.

To link a form in a newsletter you have to choose „Add link“ in the settings of the specific article. Set the link type to form and you will see a list of all your created forms. Pick the form, which should be linked and save the settings.

How can I integrate a form in a website?

Choose the second option in the tab „Usage“ to integrate the respective form into your website. Further settings will appear to you.

By activating the spam protection, the eworx Marketing Suite checks the filled fields according to their plausibility. It checks, whether the subscriber is on any of the eworx Marketing Suite blacklists and what times the form has been sent (just if it was sent several times). Form spam programs, which fill in and send forms automatically, can be reduced to an absolute minimum.

It is also possible to integrate a captcha as spam protection. This offers even more protection against form spam.

Agreement must be given when using hCaptcha and FriendlyCaptcha. Agreement must be given by a user once per customer.

Additionally, you can find different options to integrate the form into your website:

• You can copy the whole HTML code and fill it in your site.
• Choose the „Code used for pop ups“ to open a new window including the form. Be aware that some browsers don’t allow Pop-ups.
• You can create a link on your website, which leads to the form by using the code „Url to form“.
• mailworx automatically creates a QR Code, which can be downloaded as JPG.

Note: If you modify field forms, check if the form fields on the website change too. Otherwise, insert the form again in your website.

When matching subscribers, you can decide for yourself whether the subscriber is updated or newly created. All important information you will get here. In this case, you can also choose the option „Error at double registration„. If you have activated this field, there will be a check if there already exists a subscriber with the same data. If so, an error-page occurs.

What happens when matching the entered data with your subscriber database?

No matter if you link a form from the newsletter or include it on the website. In any case, you have to determine how or whether the data should be matched with the existing subscriber database.

**What does „Match subscriber data“ mean? **If the form is included in a website and is submitted there, the entered email address is matched with the existing subscriber database. It is checked whether a subscriber already exists with the entered email address. If this is the case, the data is updated – if not, a new subscriber is created.

In the case of a link in a newsletter campaign, the entered email address is also matched to the existing subscriber database. You can choose whether the email address of the respective subscriber should be overwritten or an already existing subscriber with the respective email address should be updated with the new data. If the email address does not exists, a new subscriber is created.

**What does „Don’t match subscriber data“ mean? **When the form is submitted – no matter whether via the website or newsletter – no data is matched with the existing subscriber database. A new subscriber is created with the entered data.

Note: Due to the fact that no data is matched, duplicates can occur in your subscriber database.